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Founded in Turin in 1899, Fiat has a more than 120-year-long tradition in the design of small and medium-sized city cars, which are ambassadors of “Made in Italy” and expressions of innovative technological solutions accessible to all.

In 2019, Fiat celebrated its 120th anniversary, a milestone that very few car manufacturers can claim, with the world premiere of the Fiat Concept Centoventi at the Geneva International Motor Show. This revolutionary concept car represents the brand’s vision of democratic electric urban mobility – further proof that the brand will continue to be a pioneer in offering affordable solutions for the mobility needs of the future.

Fiat is very active in marketing. In general, FIAT commercials are full of humor and very effective.