“Bulbs” is the Apple TV commercial for the new MacBook Pro with Touch Bar. The advert music background is William Tell Overture by Gioachino Rossini. “Ideas have always pushed the world forward,” says the ad. “Introducing a tool for all the ideas to come. The new MacBook Pro.” The film remembers us the most important inventions in the human history, like rotary phone and the typewriter. In the end of the commercial, we can see the use of MacBook Pro’s touch bar.