adidas: Sport Needs Creators
This spot is adidas the brand’s latest TV campaign ahead of its on-air debut on September 8th, during the Carolina Panthers vs. Denver Broncos NFL season opener on NBC.
The new 2016 commercial, titled Sport Needs Creators, features Von Miller (Denver Broncos), Aaron Rodgers (Green Bay Packers), Kris Bryant (Chicago Cubs), Paul Pogba (Manchester United), James Harden (Houston Rockets), Moriah Jefferson (San Antonio Stars), Brandon Ingram (Los Angeles Lakers), Jaylen Brown (Boston Celtics) and Jamal Murray (Denver Nuggets).
“Every snap of the ball, every swing of the bat, every shot on goal, every dribble down the court is a chance to create,” said Ryan Morlan, adidas’ VP of Brand Communications. “We want the world to know that sport needs creators. The sport needs athletes who don’t just work hard, but athletes who use their imagination and creativity to take their game to the next level. Our latest brand statement (Sport Needs Creators) is a call to athletes everywhere who think and act beyond the norm of sport today.”
Official hashtags of the campaign: #heretocreate #teamadidas
The new spot continues the narrative and recent launches of Creating Clutch and Creating New Speed, celebrating and inspiring creators in sports.
Sport Needs Creators
The ad is well executed, funny and packed with nice action moments.