The funny commercial for The National Lottery UK features James Blunt, James Hillier Blount, an English singer-songwriter and former soldier known for the singles “You’re Beautiful” and “Goodbye My Lover”. The ad was created by advertising agency AMV BBDO, London, UK, produced by Biscuit, directed by Jeff Low, and The Mill was the post-production company.
The tagline is “Anyone can win with Lotto, please don’t let it be him #PleaseNotThem”