For the 2015 Halloween BBH London did a funny 90-second prankvertising for Tesco. And they did it very well. The spot is funny and it looks genuinely.
Beside this funny video, Tesco has a nice Halloween campaign contain several DIY youtube videos with tutorials about how to do a petrifying pumpkin, frozen severed ice hands, or a horrible head in a jar… I like how Tesco deal with content marketing…