T-Mobile: Unlimited Moves with Justin Bieber

T-Mobile aired a 2017 Super Bowl ad called Unlimited Moves starring Justin Bieber and featuring superstar touchdown dancers, Rob Gronkowski and Terrell Owens.

There is also an incentive of this commercial: “Show your best touchdown dance using #UnlimitedMoves and you could be retweeted by Justin Bieber.”

Your best touchdown dance

Memorable
Effective
Style
Heart or Humor
Execution
The campaign has a good use of the key opinion leader like Justin Bieber.
Excellent

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