Secret: Pitch

Secret just adds two more commercials to its “Stress Test,” a campaign about women’s empowerment. Created by Wieden + Kennedy and directed by Gia Coppola at The Directors Bureau, the advert features two girls in an elevator, Ash and Emma, preparing for a pitch.
The tagline is “Major pressure moments need major sweat protection.”

The director Gia Coppola is known for Palo Alto (2013), Blood Orange: You’re Not Good Enough (2014) and Casino Moon (2012).

Stress Tests

Memorable
Effective
Style
Heart or Humor
Execution
You cannot miss with women’s empowerment theme...
Not bad

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