Old Spice: Jungle Hero

To celebrate the introduction of Hydro Wash, Old Spice brings back the Legendary Man, Axel Kiener, in a new integrated campaign entitled “Don’t Smell Yourself Short,” which encourages guys on their quest to legendary achievements. Developed by Wieden+Kennedy (Portland), the series of over-the-top ads depict a global renaissance man who has more than his fair share of good looks and amazing stories of personal adventure. The 60-second Jungle Hero” funny commercial tell the story of how some journeys define a man. But with Old Spice Odor Blocker, a man defines the journey.
The Procter & Gamble’s Old Spice funny advert was produced by Biscuit Filmworks and Revolver Film.

The script of the advert:

Axel: Sometimes the search for answers takes us on a journey.
Sometimes those journeys never end.
With Odor Blocker, Old Spice’s most powerful antiperspirant, I escaped sweat’s curfew on my body and I was free to break down barriers between man and beast.
But how do you measure success if you’re doing something that’s never been done?
Gorilla Signing: You’re so funny.
Axel Signing: Thank you. I’m surprised you got that. You know… with your simple animal mind.
Axel: And how do you respond to a question that’s never been questioned? Good question.
When you’ve pushed the limits of success further than they’ve ever been, sometimes it smacks you in the face. But I’d rather be smacked in the face by success than tickled weirdly by failure.
Axel Signing: Hello… Old Friend.

In the youtube comments section, there are too much Harambe jokes (the primate tragically shot at the Cincinnati Zoo).

You’re so funny

Memorable
Effective
Style
Heart or Humor
Execution
The film is well-executed and it is funny, too.
Good

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