Krispy Kreme: The Effect is REAL

The advertising agency Baldwin& unveiled a new campaign for Krispy Kreme. They put a hidden camera in a Krispy Kreme box to get the customers reactions. Named “The Effect is REAL,” the 60-second commercial is obviously made with actors, but acting is good.

Hidden camera

Memorable
Effective
Style
Heart or Humor
Execution
The reactions are a little bit too exaggerated but the video is funny.
Good

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>