Ogilvy & Mather creates a hilarious commercial for IBM. Named Coping with Humans, the advert promotes IBM Watson.
IBM Watson is the first commercially available cognitive computing capability, representing a new era in computing. Watson analyzes high volumes of data and processes information more like a human than a computer—by understanding natural language, generating hypotheses based on evidence, and learning as it goes.
The ad features Carrie Fisher, known as Princess Leia from “Star Wars”, and Steve Buscemi (voice-over).