How to do outdoor advertising in a city where outdoor advertising was banned?Publicis Salles Chemistri, Sao Paulo, Brazil accept this challenge and use drones to present Black Friday deals of Camisaria Colombo – a Brazilian shirt store. It is intrusive and I think the Lei Cidade Limpa law will be updated soon to cover drone advertising, too…
Lei Cidade Limpa (Portuguese for clean city law) is a law of the city of São Paulo, Brazil promulgated in 2006 that prohibits advertising such as that of outdoor posters. It was proposed by mayor Gilberto Kassab.