Emirates: Benfica Safety video

After the commercial featuring Jennifer Aniston, Emirates did an excellent move: an experiential on Benfica stadium in front of 65,000 fans before the derby game between Benfica and Sporting Lisbon. An eight-person Emirates Airlines flight attendants performed safety instructions on the field at the Estadio da Luz.
The video goes viral in no time…

Benfica lose the match, Emirates win a viral video

Memorable
Effective
Style
Heart or Humor
Execution
This is a lesson on how to take a sponsorship to the next level of the marketing.
Brilliant
Category: Travel

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>