DirecTV: The Settlers – Neighbors

DirecTV has a new TV campaign named “The Settlers”. The campaign is Grey Global Group Inc.’s creation. There are two TV spots in DirecTV’s The Settlers campaign: “Neighbors” and “Satisfaction”. Both TV commercials are funny enough. The campaign features Amish-like people, even Grey name them “settlers”.
The campaign strategy is the same old DirectTV: ridicules cable users and sets DirecTV users as cool people.

The Settlers are not cool

Memorable
Effective
Style
Heart or Humor
Execution
Not so innovative but, it is a hilarious ad.
Not bad
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