DirecTV: The Settlers – Neighbors
DirecTV has a new TV campaign named “The Settlers”. The campaign is Grey Global Group Inc.’s creation. There are two TV spots in DirecTV’s The Settlers campaign: “Neighbors” and “Satisfaction”. Both TV commercials are funny enough. The campaign features Amish-like people, even Grey name them “settlers”.
The campaign strategy is the same old DirectTV: ridicules cable users and sets DirecTV users as cool people.