BT Mobile: Jeremy Renner – behind the scenes

The latest advertising campaign for BT Mobile features Jeremy Renner (well known from movies like The Avengers, The Bourne Legacy and the Mission Impossible) and it was created by the creative agency AMV BBDO, London, UK. Directed by Jake Szymanski, the spot follows other BT Mobile ads in the series featuring Alec Baldwin, Ryan Reynolds, Willem Dafoe, Rebel Wilson and Ewan McGregor.

Jeremy Renner said, “The UK is like my second home and I am thrilled to be a part of the BT Mobile Family SIM campaign”.

Dan Ramsay, BT Consumer Marketing Director said: “Family SIM has been designed especially for families with their needs at the heart of it. We wanted to recognize and reward our customers with a saving for each additional SIM they take with us.”

Credits:
Creative Agency: AMV BBDO, London, UK
Director: Jake Szymanski
Producer: Giles Skillicorn / Caviar
Post – Production Company: The Mill

Family SIM

Memorable
Effective
Style
Heart or Humor
Execution
Good acting.
Not bad

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