Apple: Romeo and Juliet

Apple uses Shakespearean theme to emphasize iPhone 7 camera. Created by advertising agency TBWA/MAL, the “Romeo and Juliet” advert is part of “Practically Magic.” campaign. The tagline of the 30 seconds commercial is “Your movies look like movies on iPhone 7.”

Through this advert, Apple succeeds to create a heartwarming connection with his product.

Practically Magic

Memorable
Effective
Style
Heart or Humor
Execution
Is a strange choice to play Romeo and Juliet in elementary school.
Not bad
Category: IT&C
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