The advertising agency Creature of London & Passion, UK just launch a new campaign for Arla Foods aims to promote Anchor Butter, and generate affinity for the Anchor brand. The campaign is completed by a Christmas online competition.
Featuring a family of characters known as the ‘Hugglers’, the ad is about Christmas and annoying present from grandparents…
The target audience is mothers, a target not easy to a reach as there is a high competition because moms are the primary gatekeepers to household decisions.