Amazon Echo feat Alec Baldwin – Super Bowl 2016 Commercial

Created by Leo Burnett, Toronto, the Amazon Super Bowl 2016 Commercial features actor Alec Baldwin, football great Dan Marino, Jason Schwartzman, & Missy Elliot. The ad promotes Amazon Echo product and it is Amazon Super Bowl advertising debut, with its first-ever big game commercial.

The hashtag campaing is #BaldwinBowl.

Amazon Echo is designed around your voice. Hands-free and always on, Echo connects to Alexa, a cloud-based voice service, to instantly provide information, answer questions, play music, read the news, check sports scores or the weather, and even explain what a snack stadium is. All you have to do is ask.

100 million people are watching this commercial

Memorable
Effective
Style
Heart or Humor
Execution
A good ad with the product in center of the commercial.
Funny

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