Allegro: English

This Allegro’s commercial is a touching story with a lovely twisting end. The advert was created by the advertising agency: Bardzo, Warsaw, Poland
.

Credits:
Advertising Agency: Bardzo, Warsaw, Poland

Creative Director: Hubert Stadnicki

Art Director: Wiktor Pietrzak

Copywriters: Ania Kowalczyk-Nowak, Hubert Stadnicki 

Director: Jesper Ericstam
Director of Photography: Henrik Stenberg

Some people claim that the Allegro’s commercial is just a copy of 2014 “The Reader,” New Bell’s South Africa TV ad. (see it below)

I can notice the resemblance of the tow films, but both are brilliant. The film “The Reader” is perhaps most touching, but it remains just an advertisement for alcohol. On the other hand Allegro’s “English” makes more sense in terms of the advertised product.

Touching story

Memorable
Effective
Style
Heart or Humor
Execution
I like it!
Excellent

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